Developing a strategy without customer research is criminal. In this episode, Mark Allen Roberts explains what information is needed prior to making strategic decisions.
Learn more at Mark’s website, otbsalessolutions.com.
Meet Mark Allen Roberts
Mark Roberts is a senior level sales and marketing leader with over 35 years’ experience driving profitable sales growth in market leading organizations. He has done so at companies like Timken, VMI, Gardner Denver, Mobility Works, and Frito-Lay.
Mark is an author, public speaker, sales trainer, sales strategist and sales coach.
In 2018, he received the Business Excellence award from NSME and in 2019, The Highspot Sales Enablement Award. He was also recognized by Sales Hacker Inc. in the Sales Enablement Category.
Mark is the founder of OTB Solutions, LLC and the popular business development blog, www.nosmokeandmirrors.com, ranked #1 in fixing sales problems. Today, he is the founder and president of OTB Sales where he helps clients diagnose and improve sales effectiveness, and hire and develop their sales talent to improve sales results.
Learn more about Mark Roberts at OTB Sales Solutions. .
