Pat Altvater shares the three essential components of a website welcome video and what to include in each part. Be sure to keep your welcome video less than one minute in length – tune in to learn the three parts of a great welcome video.
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Pat Altvater, in her video best practices series, interviews Mental Performance Coach, Tommy Richardson, to find out how to mentally prepare for a video shoot. Tommy’s advice will help you deliver your video message in a relaxed and confident man...
Pat Altvater, in her video best practices series, interviews Jim Patton, host of Veterans In Business: Making the Transition from Military to Business Owner. on Indy BizTV Shows to find out how narrowing his niche has impacted his business and vid...
Pat Altvater, in her video best practices series, interviews Cindy Allen-Stuckey, host of Making Performance Matter on Indy BizTV Shows to find out how she researches her topics for her episodes. Cindy always delivers great educational and practic...
Pat Altvater interviews Nikki Lewallen former host of Be A Business Development Rockstar! on Indy BizTV Shows in this episode of her new series – Video Best Practices. Nikki always delivers her information with ease and confidence and in this epi...
Pat Altvater shares that experts are expected to be prolific creators of content and that means being visible regularly and consistently. Discover four guidelines for creating effective content in a way that keeps your content marketing plan org...
Pat Altvater discusses your USP, or Unique Selling Proposition, that tells people WHY they should buy from you. A great USP states the essence of your business promise; typically it’s a tagline that you use in all of your marketing both on and of...
Pat Altvater shares that finding your unique selling proposition (USP) means finding a way to be unique and portraying that uniqueness in everything you do, including your videos. You can no longer compete on lowest price or best customer service ...
Pat Altvater shares three keys to consider when creating call to action phrases. Use these keys when writing your call to action to improve your chances that the viewer will take the suggested action. This is the last “A” of the AIDA marketing a...
Pat Altvater shares three keys for building desire in your online video script so that your viewer will be inspired to act on your call to action. This is the “D” part of the AIDA marketing acronym. Watch this episode to create videos that connec...
