Soar to Success February 2020

When we asked how they balanced their family lives with the businesses they are building, Kay and Shila told us that they don’t. They have a huge team of support and help that allows them to stay in their strength zone and not go crazy trying to do it all. The beauty of their positions, at this point in Squeeze In’s business life cycle, is that they have the time freedom and flexibility that small business owners yearn to experience. They get to drop kids off at school, take them to practices and other activities. But it’s the result of years of hard work, when that wasn’t necessarily the case, as well as their efforts in putting a great team in place. They told us: Now, if the business needs us, the time goes toward the business. There are times when emergencies happen, and it doesn’t matter if it’s 2:00 in the morning - you are there. And that’s business ownership. Social Media Accelerates Their Personal Brand Shila and Kay also followed in their mother’s (John Maxwell team) footsteps and took it one step further: once they attended a live event in 2015 and saw the lack of social media efforts, they approached the John Maxwell organization and soon were handling their social media. The confidence to make that proposal came as a result of Kay’s experience and training. She was trained by Facebook, not on Facebook but by Facebook itself. Companies approached her to find out what she was doing for Squeeze In and one such inquiry led to the marketing of Rita’s Italian Ice. Kay helped sell 700 franchise locations on the West Coast and completely changed what selling franchises looked like for Rita’s Italian Ice. So that win, combined with their knowledge and experience helped them believe that they could make a difference for the John Maxwell organization too. Kay physically moved to Florida for 18 months and built a marketing system for a $90 million dollar business. Once that was done, John Maxwell asked them to teach their members to market their individual businesses. They are now the Maxwell Method of Marketing faculty members. They travel to Orlando twice each year to train and certify new members in the Maxwell Method of Marketing. Plus, they do other speaking at digital media and market summits, as well as, personal growth retreats and conferences. To accomplish all of this, plus stay close to their growing families, they have developed a strong team that allows them to maintain a successful restaurant business, as well as offer marketing advice. The Year of the Quest To spread the word even farther, they have a podcast that is now in its third year. The goal is to make their content digestible for their audience, by