Soar to Success February 2020

Will you add a specific link at the end of an article, review social media shares, include a unique phone number or email address, or add some other identifier? This allows you to organize your content and plan your messaging weeks and months in advance. Your teammembers will know what’s coming up, have time to prepare accordingly and be able to study the results in real-time. 2. Check Your Stats. After your content goes live, review audience reactions. If you see a particular topic that stands out, your customers are speaking to you! Pay attention, and you’ll be able to create more content relevant to their needs. Update your editorial calendar accordingly. Then, simply repeat this process. 3. Provide Value. If your content doesn’t have an impact on readers, it’s time for a change! Really look at your customer base and provide information that is valuable to them. Offer personal stories, statistics on current trends, news, interviews, and more. Give people something to talk about and share with friends and family members. Be entertainingandput theneedsof your audience first. 4. Try Various Mediums. If you only offer one type of content, look at other options. Today, you can easily create newsletters, videos, podcasts, eReports, webinars, and much more. Spicethingsupabit!Publishcontent indifferent formats that your audience will find new and interesting. Not only will you see better results, but your customers and your team members will have more fun in the process, too! 5. Be Unique. Focus on the unique qualities of your products and services including benefits,employeeexpertise, charitable activities, customer testimonials, and more. This is information that only you can offer to your target market, and it gives you a competitive edge. Fall in Love with Your Content This Month! Instead of wishing you had more customer love for your products and services, take action! Develop a plan, track results and update your content schedule as needed. Also, provide unique insights, stories and information that potential customers will find valuable and want to share with others. Soon, you’ll feel the love and see sales soar! SOAR TO SUCCESS / Business Acceleration Strategies